Google Checkout comes to the UK

I predict this is going to revolutionise Google advertising. Basically Google are jumping on the PayPal bandwagon and offering their own payment processing scheme. All well and good you may think, but the key here is that they are integrating it with Google AdWords (the adverts you see down the right hand side when searching Google).

Instead of seeing a normal ad with a link to a website, you’ll see this grovey logo:

Google Checkout

Which should improve click though rates and conversion rates, simply by leveraging the Google brand with your adds. Keep your eye out, you’ll start seeing ads like this for sure.

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